Minimalist vs maximalist: which hotel design trend is taking over?
When it comes to interior design, two competing trends are currently fighting for dominance in the hospitality industry: minimalism and maximalism. How does a minimalist style compare with a maximalist interior? This guide offers examples of how these concepts are transforming spaces in the industry to help you decide on the one that best fits your vision.
Introduction: design as a key differentiator in hospitality
In the competitive world of the hospitality industry, every hotel needs to stand out well in order to attract and retain guests. One way this can be achieved is through interior decoration. This is where the concepts of minimalist and maximalist design come in.
What is minimalist and maximalist hotel design?
Minimalism embraces interior spaces that are simple and uncluttered, with limited furnishings included. Maximalism, on the other hand, engages with opulence and vibrancy and is designed to excite the senses.
The growing importance of interior design in hotels
First impressions matter in the industry, so it is important to build an atmosphere that makes people feel comfortable and welcome. As such, more accommodations are realizing that the choice of interior decoration is key to influencing a guest's overall experience.
How design influences guest perception and brand identity
The choice of interior fittings and decoration not only influences how guests feel during their stay but also their attitude toward their rooms and the accommodation as a whole. Interior decoration often reflects the brand, creating a clear impression in each guest's mind of what the brand stands for.
Understanding minimalism in hotel design
Minimalism started as an art movement that emphasized clean, simple aesthetics. So, what defines this movement when it comes to interior decoration? Let's look at some of the factors that make this such a popular choice.
Clean lines, neutral tones, and functional elegance
Simplicity and functionality are the key parts of the minimalist philosophy. Furniture and decorations are based on a neutral color scheme with clean, unembellished lines. The overall idea is to evoke a feel of simple elegance without opulence.
Space optimization and emphasis on light
Another factor of minimal philosophy is its restrained use of space to make a layout that is deliberate and specific to each element's function. In turn, there is a greater emphasis on natural light to fill in the spaces and create a warm and inviting atmosphere.
Minimalist storage and subtle decorative elements
The idea behind minimalism is to reduce the space used to only those things you really need. This extends to storage options that are often smaller and built around the concept of restricting clutter. While some decorations are included, these are often subtle and unobtrusive.
Trends driving minimalist hotel design
There are several growing ideas in the hospitality industry and in society in general, driving these choices. Here are some of the most popular trends driving this movement.
Sustainable design choices and eco-conscious materials
Society is becoming more conscious about the environment and is looking for options that promote sustainability and eco-friendliness. This extends to places that use recycled and sustainable materials and energy-saving appliances that benefit the environment.
Smart rooms and tech-enabled comfort
The integration of technology with each room has meant that each element can have multiple functions within a space. This, in turn, reduces clutter, allowing for more comfort with less furniture needed.
Blending indoor spaces with nature
Some interiors can use the surrounding natural environment to complement their interiors. This is a popular choice in many forest and tropical-based accommodations, giving them a more organic feel.
Minimalism as a tool for personalization and calm
By reducing things to their bare minimum, people can use the extra space to personalize interior spaces. In turn, the reduction of clutter promotes an increased feeling of calm and tranquility.
The rise of maximalism in hotel interiors
While many decorators have fallen in love with minimal concepts, maximalism has also risen to become a competing movement. Here are some of the parts of maximalist design that have appealed to many brands.
Bold colors, patterns, and layered textures
In contrast to the muted tones and patterns of minimalist style, maximalism embraces bright, vibrant colors and textures that truly stand out. From deep blues to burning reds, maximal color schemes are designed to bring a sense of inspiration, energy, and joy.
Statement pieces and curated décor
Maximalism is all about creating a perception of time and space, and each element is chosen to evoke the best emotional response. From high art to classic Greek columns, all objects are employed to inspire a sense of sentimentality, creativity, and adventure.
Eclectic influences and a mix of design eras
Mixing different cultural influences and eras can build an interesting contrast in an interior space. Combining modern furniture with antique décor and furnishings is one way to build an aesthetic of complexity and character.
Trends shaping maximalist hotel design
There are several reasons why maximal philosophy is a growing trend within the hospitality industry. Here are some of the big trends that are helping to shape this movement.
Historic revivals and cultural storytelling
One way for brands to build their own unique atmosphere is to evoke the feeling of a specific time period or culture. Maximal concepts can play on a guest's idea of nostalgia or cultural interests through the use of selected elements.
Immersive experiences in dining and common areas
Beyond period pieces and cultural furnishings throughout the interiors, maximalist design can extend to services such as dining experiences. Everything from curated kitchens to entertainment can be combined with interior decorations to create a feeling of immersion.
Redefining public vs private spaces in design
Through the use of curated furnishings and statement pieces, maximal concepts can blur the lines between public and private spaces. Areas can blend seamlessly with each other to create a continuous aesthetic that tantalizes the senses.
Minimalism vs maximalism: side-by-side comparison
Having looked at both styles of interior design, you may be wondering if either is the better overall choice? Let's examine both side-by-side to see how they compare.
Style, ambiance, and sensory impact
Through muted, neutral colors and patterns and simple but functional elements, minimalism creates an ambiance of calm and tranquility. By contrast, the bold colors and grand statement furnishings of maximalist styles generate energy and joy.
Maintenance, cost, and operational considerations
One advantage minimalism has over maximal design is that the focus on simplicity and functionality often saves on overall costs. A more elaborate maximalist philosophy, however, will result in higher ongoing costs.
Guest expectations: calm retreat or visual feast?
Ultimately, the concept you choose comes down to the tastes of your clientele. Do they prefer the simple ambiance of minimal design, high art, or the vibrant excitement of maximalism? Make sure you know your customer base before making a decision.
Pros and cons for hoteliers
When it comes to choosing one concept over another, there are several pros and cons to consider. You need to consider these factors before making a decision.
Budget implications and long-term flexibility
Will the design you choose fit into the overall budget, or will you need a less expensive option? Also, how costly will it be to change it in the future?
Alignment with brand identity and target audience
Consider the market you are aiming to attract. Are they looking for peace and quiet or something that inspires their love of adventure? Ultimately, does the design align with the type of accommodation you are trying to promote?
Ease of maintenance and updates over time
Will the pieces and décor you choose be costly to maintain? Consider the short and long-term costs of your choice. Will it require much effort to update in the years to come?
Impact on guest experience
After implementing your preferred design, it pays to research reactions to your choice. Here are some factors to consider.
Emotional response to minimalist vs maximalist spaces
Take a look at the reactions of guests of other brands that use concepts from either movement. Compare how they made them feel and decide on the one that is most suitable for your clientele.
Perceived luxury and comfort in each style
Take a look at the possible benefits of each in terms of the level of comfort they provide. Do they meet the standards of luxury that your guests expect from your brand?
Design as part of storytelling and memorable stays
The idea of design is to build an experience that people will not only remember fondly but will also encourage them to return. Consider how the one you choose fits the overall feeling of immersion you are aiming to give people.
Case studies: hotels embracing minimalist design
What does minimal design look like in the modern industry? Here are some examples of their use in the wild.
Notable minimalist hotels and their design philosophy
An example of minimalist philosophy comes from a hotel in Chile that uses locally sourced wood and floor-to-ceiling windows to seamlessly blend interior spaces with the Patagonian wilderness. In Thailand, one uses bamboo and teak furniture with a muted color palette to create a feeling of peace and tranquility.
Guest feedback and brand positioning through minimalism
Many accommodations that use minimal elements have received guest feedback that indicates this choice creates a simple and uncluttered atmosphere, an ideal of elegance and sophistication, and a greater emotional connection with the brand.
Case studies: successful maximalist concepts
How have accommodations successfully incorporated maximal concepts overall? Take a look at some of these examples.
Hotels known for bold design and personality
A hotel in London has combined Art Deco looks with décor and furnishings inspired by the Italian Renaissance to make a colorful yet elegant look. Meanwhile, one in New York has artworks and antique furniture from the late 19th century to evoke a concept of vibrancy and sophistication inspired by America's Gilded Age.
How maximalism creates immersive brand universes
Places that take a maximalist approach use a variety of multi-sensory approaches that intend to trigger an emotional reaction. From visual pieces to interactive set pieces, all features of this philosophy contribute to an immersive experience that ultimately reflects the atmosphere the brand is trying to evoke.
Can both styles coexist? The hybrid hotel design approach
Is it possible to incorporate both concepts into a single vision? Here is how a hybrid approach can come in handy.
Blending contrast: where minimalism meets maximalist touches
Some locations have combined minimal simplicity with maximal bold accents to evoke a sense of dynamic contrasts. For example, hybrid accommodations can use muted color palettes and simple furniture and combine them with vibrant artwork and lighting for a unique personality.
Designing flexible spaces that evolve with trends
Both philosophies can be combined to create designs that are easily adaptable to current trends. This can include everything from furniture that has multiple functions to the integration of smart technology, from the kitchen to the front door.
Guest-led customization and modular interiors
From movable elements to localized concepts, hybrid designs often encourage people to interact with the layout to their own preferences. This helps build a personal connection with the brand and gives them more control over their luxury and comfort.
Future predictions: which trend will dominate?
So, will one trend win out in the end? Perhaps both will continue to coexist. Here is how it could look in the future.
Market evolution and changing traveler expectations
A number of trends being driven by the market include more sustainable materials and technology used, multifunctional spaces and integration with local cultures. Hybrid styles that feature both philosophies for a calm yet luxurious atmosphere are also popular among modern travelers.
Role of designers in shaping the next generation of hotels
Designers such as Martin Brudnizki are helping to shape the future in several ways. Many are incorporating sustainability, multipurpose features, and local cultural influences into their works. In addition, they are balancing designs to build unique spaces made to offer modern luxury while also adapting to the future.
Balancing aesthetics, sustainability, and tech innovation
As mentioned, sustainable living and smart technology are becoming standard in many modern interiors. While these technologies aid in the comfort and well-being of all, they need to be balanced with the aesthetic choices used to create a unique atmosphere. Balancing these three principles is key to the future of design in the future.
Conclusion: choosing the right design for your hotel
Having examined both minimalist and maximalist concepts, you may be asking if one is the right one for you. Here are some things to consider that may influence your choice.
Adapting design strategy to your location, audience, and brand
First, consider where your hotel is located, both geographically and culturally. Can it be integrated with the natural environment in some way, or use elements made by and inspired by local cultures? How will it appeal to your chosen audience? Finally, how will the design align with your brand?
Embracing design as a competitive advantage
Another factor in deciding the one to go with is what your competitors in the hospitality industry are doing. What can your design offer people that theirs can't? Keep your options open so as to give yourself a competitive edge when choosing one.
